Linkedin email promotion

Plenty of LinkedIn users, some of whom had completely forgotten that their accounts even existed, received an email from the social network with a heavy professional focus, congratulating them for being among the “top most viewed profiles” — the category ranged from top 10 per cent to the top one per cent. The reason for the direct mail promotion was LinkedIn clocking 200 million users.

Those who opened the direct mail promotions — a majority of us don’t even bother to click it — got their ego stroked so much so they immediately shared it on their social networks. Of course, such a blatant promotion has its folly. Some of the reactions to the promotion were not too succinct. “If I am in the top 10 per cent, the rest of the users must be extinct,” seemed to be a popular opinion, among those who don’t use LinkedIn much, but yet were sent the emails.

South Indian movies on VoD

Airtel Digital TV, the DTH platform from Bharti Airtel group, has added Star Vijay Hitz, a video-on-demand service to its platform. The subscription video-on-demand service that costs Rs. 21 a month will feature some of the new movies acquired by Star Vijay in recent times — of the likes of Avan Ivan and Nanban — and also some older movies. The movies would have one advertisement break each, an oddity considering it is a paid-for subscription video-on-demand. But the aggressive pricing seems to have had some trade-off here.

Tim Cook pitches strongly for Apple

In a public appearance for Goldman Sachs Technology and Internet Conference on February 12, Apple CEO Tim Cook said Apple’s innovation culture was very much intact, and taking a pot shot at competition, added that building great products was not about specification but about building a complete experience.

The talk, hosted as an audio stream on Apple’s website, also reminded us about the company’s much-touted ‘hardware-software’ integration that allows its users a better overall experience than other gadgets.


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