In the last few years, a number of tools have made their presence in the advertising space. There have been tools in the market to help advertisers for quite some time now, for it is easy to follow these web ads and know where they work. But, as a start–up, how do you know where your ad will work? You would not have the budget you want, as is the case with start ups, so, spending it wisely is your only recourse.
But, as the need arises, new tools come in the market. One such tool is WhatRunsWhere.
If you have a competitor and know that they are getting lots of leads from online ads, WhatRunsWhere can help you track those ads. The application can tell you all the ads that your competitor has created, where the ads are appearing, and what is the traction for each ad. Based on this data, you can plan your online media spend.
This tool has a simple interface to look at a large database of advertisements, including image banners, flash banners and text ads. What Runs Where is like a big reservoir of data from the whole internet. You have to make sense of the data and use it for your own benefit.
You will be able to look up domains from a specific advertiser and see where they are running. You can conduct a search and see what is popular on a certain traffic source. You will also be able to see the king of banners that have been popular in your niche in a certain number of days. This will tell you the type (niche) of offers that tend to work on that traffic source.
It tells you what kind of offers a specific traffic source allows (Are they allowing rebills? Downloads? Or is it just big brands you don’t want to compete with?)
See What’s Popular on a Broad Scale: A few hours of going anywhere online, or a few minutes of using What Runs Where will reveal some types of ads work almost anywhere.
Find New Traffic Sources: One of the best and worst things about media buying is the sheer number of traffic sources available. There are big aggregators all the way down to individual site buys. The Internet is huge and you will always find fresh sources. You will have to take the general copy of an ad banner and make it better. There are people in affiliate marketing who love copying the work of others. But, such strategies only fail in the long run. If you are creative, you chances of sticking around for longer are increased manifold, for you will be able to read books and apply the knowledge to create your original campaigns and know how to solve problems.
All you have to do is use this tool and find out where your ads will work best! Check www. whatruns where. Com
Ayyappa Nagubandi is an entrepreneur and co-founder of Possibillion Technologies
