Down the ages girls in our society have been regarded as subservient to boys. In many houses boys are allowed to ride mobikes or scooters when they turn teenagers, while girls are only expected to ride pillion with their brothers. With a view to change this mindset and to give girls a sense of freedom and confidence, Yamaha’s “Safety First” programme is focussing more and more on young girls under the age of 18.
Recently Yamaha organised a fun-filled Children’s Safety Programme in the Capital. Through this initiative, Yamaha’s aim was to target kids and bring ina change in society and encourage safe and responsible riding. The programme took place at Nirmal Chhaya, an all-girls home, catering to girls in the age group of 0-18 years who are destitute, abandoned, neglected and orphaned.
The company brought in some scooters and gave riding lessons to girls above the age of 18. The campaign was launched along with its brand mascot Zippy to promote the initiative.
Interestingly, Zippy was created last year to arouse interest among children about the safety programme.
Incidentally, it was Zippy’s birthday which was celebrated by the girls by cutting a big cake. The girls danced, sang songs and congratulated Zippy on its first birthday.
Speaking on the occasion, Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd. said, “Since, we were to celebrate the first birthday of our brand mascot Zippy, we concluded on celebrating it with the very strong girls of Nirmal Chhaya and give them a reason to smile and have a good time. We also organised the Yamaha Children’s Safety Programme (YCSP) for the kids to educate them about crucial road safety measures and basic riding training for girls above 18 years of age.”
In 2014, Yamaha organised its YCSP activity at around 706 schools across the country, which saw the participation of a large number of students. The activity covered 121 cities.
