S.S. Bharanidharan of music troupe Saadhaga Paravaigal has come up with SHE — Stop Harassing Eve, a music video to create awareness on violence against women

S. S. Bharanidharan and friends wanted to raise their voice against violence against women. With music in their blood, they came up with the idea for a “single music video” that they could share with friends on Facebook. “We released it on August 15, Independence Day, as a token to penn viduthalai (women’s liberation),” says Bharanidharan, who runs the well-known music troupe Saadhaga Paravaigal.

It was his sister Abirami Arun who came up with the concept. After a brief brainstorming session with friends, they started working on the song and completed it in less than five days. Titled SHE — Stop Harassing Eve, the music video is available on YouTube — it has received over 19,000 hits so far.

Sung by Yazhini, a participant in Vijay TV’s reality show Junior Super Singer, the song has music by Bharanidharan and lyrics by up-and-coming lyricist Vaira Bharathi; the video has been edited by Deepak Fain. The team includes Ram Gowtham, visual director, and Arun Prakash, who has helped in promotion.

SHE’s visuals consist of vignettes from recent incidences of violence against women in India — shots of the candle night vigil for Delhi’s gang-rape victim, protests against rape in the country, photos of victims of acid attacks including Vinodhini who passed away recently…The idea behind the song, explains Abirami, is to use social media and technology for a social cause. Bharanidharan adds that they want to promote non-film based music. Films remain the only launch-pad for musicians in India. But what about those who do not get a chance, he asks.

The response they’ve received has encouraged them to do more songs. “We want to create a trend for such albums. Next in line is a love-based music video,” says Bharanidharan. The team has more single music videos in the pipeline. Social networking provides up-and-coming musicians with a platform to showcase their talent. Says Bharanidharan: “We hope to encourage more people to come forward to utilise its power like we did.”

To watch SHE, visit YouTube.