Ekta Kapoor says her new serial “Kumkum Bhagya” has taken her out of her comfort zone

Ekta Kapoor is not renowned to give long and candid interviews. Asking her any questions is not easy as her replies are short and predictable. However, she surprised one with her honest answers at the conference held in Mumbai to promote her upcoming show Kumkum Bhagya on Zee TV. For the first time Ekta admitted that most of the stories of her shows are similar with a time tested formula of a family.

“The stories are all the same but the way they are told makes it look different and the characters also help in bringing out something new. There are so many different ideologies that come into play. The big challenge is to make the same story different, and I must say that for this show I have to come out of my comfort zone.”

That was not all by way of confessions from Ekta. Jeetendra’s daughter, now held a queen in her own right, admitted that new twists and turns are added to the storyline to prolong a serial if it gets good TRPs. “Yes, my shows go on for years, maybe six or seven, and I must say that if the audiences identify with them I would like them to go on even for 20 years.”

Talking of her new show which is loosely based on Jane Austen’s “Sense and Sensibility” she again emphasised the need to have solid characters and fine actors to flesh them out on the screen. She says that today’s audience do not relate to sketchily drawn out characters. “I feel that characterisation is a very important part in making a show successful. The actors must identify with the characters completely. They play a very important role in making a story beautiful and lovable.”

She also claimed that the story line in Kumkum Bhagya is different from other shows. The story is about a bunch of strong, feisty women living together in an all-female, matriarchal family. It is about a woman who runs a marriage hall and lives with the hope of seeing her two daughters, who are poles apart, happily married some day.

Ekta however refused to entertain questions about her upcoming films or her television shows claiming not to be able to hear those questions from the media.

The show will be aired on Zee TV starting April 15, Monday-Friday, 9 p.m.