If a channel that has been in the industry for a little over ten years were to rejuvenate itself, what could be the possible options? It could change its onscreen appearance, or have a new host of VJs, or start a brand new reality show! SS Music has gone in for the new show option, with its “Idea Anything for Vijay”. Flagged off by actor Namita, the “Anything for Vijay” van will bring to Chennai the actor's most ardent fan for dinner with him.

Speaking at the event, H. Ramakrishnan, CEO, SS Music, said that the channel wanted to try something fresh and exciting in its tenth year. “Our goal was to connect and celebrate with the youth of Tamil Nadu.” And, who better than Vijay can bridge the gap, he asked.

The “Anything for Vijay” van will be the stage where Vijay's fans can sing, dance, paint, act or do just about anything to win their dinner date with him. Judged by a celebrity panel, this reality show will span 20 small cities and towns in the state starting August 8. The first event will be held at the German Hall in Chennai, and from there the van will drive to other destinations such as Kanchipuram, Dharmapuri and Vellore.

Promising to be a tough fight, the show has already received 3,000 registrations. Contestants can register for free, and the easiest way is to send an SMS to the specified Idea number. If someone misses the online and SMS registration dates, they can register themselves on the spot, on the morning of the event in their place.

Hosted by VJs Pooja and Rajiv, the show goes on air this Independence Day. You can catch it while on the move on Hello FM, the official radio partner.

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Asha SridharJune 28, 2012