Features » Metroplus

Updated: March 12, 2013 18:36 IST

Power back-up

Comment   ·   print   ·   T  T  
Actor Jiiva
Actor Jiiva

Actor Jiiva pledges support for Earth Hour campaign

The Earth Hour campaign, an initiative launched by WWF in 2007, has been significant in bludgeoning home the importance of pursuing a clean and green energy policy. Since its launch, the campaign has reached over 7,000 cities and 152 countries, and gets more supporters every year. In Tamil Nadu, actor Jiiva has pledged his support for the campaign.

At the recent Earth Hour event at the Taj Coromandel, the actor pointed to the success of the campaign in raising awareness. “When I was shooting for Nanban, I saw people even in small villages switching off their lights. Without knowing who was doing this (campaign), I too tweeted about it last year.”

At the event, Aarti Khosla, project coordinator of Earth Hour, urged people not to make this just a one-hour exercise but think seriously about alternative renewable energy. “The idea behind this campaign is to make sure we care about environment through the year.”

(The Earth Hour will be observed on March 23 between 8.30 p.m. and 9.30 p.m., during which all non-essential lights will be turned off)

This article is closed for comments.
Please Email the Editor
The Hindu presents the all-new Young World

A trip through Brazil, soaking in the World Cup fever, the grandeur of the palaces and the patios, the taste of the food and the warmth on the street »

It was many years ago that I met several times an enlightened manager of the State Bank of India who worked out of that building that burst into flames the other day. She was passionate about the... »

Some light delectable recipes, ideal to serve at teatime »

Manish Malhotra on the idea behind ‘Portraits’ and why he loves the new young energy in the fashion industry »



Recent Article in Metroplus

Call for closet comedians

The open mic night saw an eclectic bunch of people come together to both perform and watch the show »