What began as an experiment last year by two youngsters has now become one of the most sought after dining options.
There is a great demand now for food that can be bought off the counter quickly.
With many fast-food outlets catering to youngsters-on-the-go, Quiznos, an American fast food chain that operates over 3000 outlets, across 30 countries, forayed into Chennai last year. Couple-cum-business partners Karan and Shweta Mahtani are two who are making this possible.
Exploring for taste
“When you get an opportunity to study abroad you also get to try various cuisines and that’s how I got to know about Quiznos. The brand is all about steamy soups, crunchy salads, warm, toasty subs and thin-crust pizzas laced with a melange of toppings,” says Karan.
Having been in the restaurant business for a while, they decided to use their knowledge and skills to open a restaurant which would turn into a frequented place for most youngsters. “We shared the workload. With Finance and Marketing being our strengths, we decided to make this happen.
And before returning from the US, Karan he contacted the brand and we saw our dream come true last year as we opened our first stand-alone outlet at Ispahani Centre,” adds Shweta.
Karan and Shweta wanted to promote a brand with an unusual USP. “We loved the idea of toasted and grilled fast food chosen from a wide selection of subs, soups, salads, pizzas, desserts and beverages. Plus, this season, Quiznos’ menu gets peppered with the launch of Q-Desserts — a brand of frozen stone ice-creams,” reveals Karan.
Ruling out negatives
Like with any other start-up the couple faced problems when it came to manpower, but with their focus on speed, chef-inspired recipes and customised menu and services, it was only a matter of time before things started looking up for these young entrepreneurs.
“We had a strong foothold in Ispahani Centre with college-goers thronging our restaurant, but we also wanted it to be in a place that attracts crowds of all ages and hence we set up shop at Express Avenue,” explains Shweta.
“We have figured that our sound knowledge in business has brought us to where we are. What we would like to do is consolidate, build the brand and stay put in the food industry and make it big here,” adds Karan.
With both the outlets doing brisk business it’s evident that the response to the brand has been positive.
They want to strive to live up to customers’ expectation and keep surprising them with much more — all under the same roof. And going by their tagline, don’t be surprised because you are sure to “Love what you eat”.