Friends Prateek and Tarun’s dream came true with the launch of their eatery in the suburbs.
It’s not unusual to see friends explore new eating joints or dine together but what’s special is when they decide to open a new restaurant together. Foodies and college friends Prateek Darolia and Tarun Tripathy decided to give the go-by to engineering around two years back when they decided to make passion their profession. Even a gap year where they were meant to rethink their careers and choices did not deter them as they zeroed in on opening Grill Ministry, a North Indian cuisine restaurant in the city.
“It was definitely not easy; we had so much recce to do before it all fell into place,” says Prateek who considers himself lucky, as he loved to explore new cuisines. From katti roll joints to a kiosk in a food court, a lot of brainstorming needed to be done to make sure they walked down the correct route. “We realised the growing need for a good and authentic place for North Indian food but the location was always the missing link,” adds Tarun. Doing away with their earlier choice of Thoraipakkam, they moved out of their comfort zone and found the perfect spot near Wavin in Mogappair. “We saw the dearth of a stand-alone restaurant in that area — the nearest one was two km away!” reveals Tarun. “We wanted to make sure that nothing from the parking to the ambience deterred our customers and we were confident that good food would definitely find its way into the hearts of the residents here,” adds Prateek.
A journey that began on July 15, 2012, finally resulted in the launch of their dream on December 21, 2012. It was definitely not an easy ride for this duo as age worked to their disadvantage with vendors taking them for a ride, but on the flipside, age also helped when they decided to not take a step back and just worked hard towards realising their dream.
Striking gold with their delicious food, the ambience, large tables and warm staff added to their image. “We hardly did any marketing or even create a FB page which has rather become the norm today. Just a few advertisements,” says Prateek. “We wanted people to remember where they have been every time they flick through their photos or when friends comment on their photos on social networking sites. And what better way than a place where people could actually click away with friends,” adds Tarun. And this is how the Minister's Throne placed right at the entrance gained prominence with all customers wanting to pose as seen in the picture above.
Restaurants do manage to create excitement among the public when they open, but making sure the customer doesn’t go away is a tough task. For Prateek and Tarun it was feedback that has helped them grow to becoming the most frequented food joint around here. We still remember how the original Biryani, which aced in taste had to be improvised to a spicier version just on feedback and that’s one of our roaring dishes. We also incorporated the corporate buffet for people on the go and a home delivery option for families.
Grill Minstry today stands proud for being conceived of by two young entrepreneurs as it churns our lip-smacking dishes for a houseful of customers and making sure that claims of becoming the best tandoor restaurant in the city are not far fetched. While customers finish their food and walk across to the Minister's throne to click a picture and freeze the moment, the two young entrepreneurs are busy planning and conceiving of their next joint in Coimbatore!