Fashion debut Sabbah Sharma speaks on her entry into fashion, her clothes and more, in this exclusive interview. Sonam Jain
If you thought mosaic tiles are meant only for your floors, think again. Designer Sabbah Sharma's models walked the ramp in Lakme India Fashion Week 2009 wearing prêt western attire inspired by mosaic tiles. Here's what the 26-year old designer has to say in an exclusive interview.
How did you get into the world of designing?
I had always been interested in designing, and my friend and I designed a line of clothes for fun. It got a great response. That's when I went to Milan for formal training. After coming back, I worked as a stylist for movies and ad films. I launched my own brand label Sabbah Sharma and supplied to stores like Attic and Zoya. I knew the store owner of Zoya well, and she suggested that I take part in the Lakme India Fashion Week. Having less than three years of experience in designing, the only category I could enter was the Gen-next category, and I did. I got a huge response. I thought the time was right to open a flagship store and I did so, in Juhu, Mumbai.
Women's prêt western wear is my strong point. My clothes are quite wearable and not overly dramatic.Spanish architect and artist Antonio Gaudi's works gave me the idea for this line. He uses very unconventional lines as opposed to regular geometric lines, in a very cool format. That inspired me to use asymmetrical lines; something unexpected.
Who is your target audience?
In today's age, there is no age limit. My clothes are for strong modern and chic women who like dressing up (obviously!) and understand fashion. They are generally more independent and career-oriented.
Would you call your clothes affordable?
Yes, definitely. They range between Rs. 2,000 and 15,000, depending on the piece, the fabric, amount of work etc. Given today's cost of living; I think it's quite reasonable.
What are your future plans?
New lines, obviously! The Indian fashion market is moving so fast that we have to constantly be on our toes. Other than that, my next step is to increase production. All in all, I am looking to make Sabbah Sharma a recognisable brand.
Any plans for Bollywood?
I am not a huge fan of styling but if I get a chance, I wouldn't mind styling certain actors. I recently styled for Pushpa Chopra for a TV ad with Shah Rukh Khan; the ad should be out sometime this month.
Your advice to aspiring young designers.
Do not lose your vision. A lot of people tend to get carried away by what they think might work in the market. I would suggest sticking to your own style and design. Your unique patterns and style will make you stand apart.