Which woman doesn't love jewellery? And when it comes to earthy terracotta jewellery, many more hands go up.

This humble material, terracotta, that is used to make household utensils can be fashioned delicately to make exquisite jewellery to adorn a woman, be it for a family outing or a fashionable party. Terracotta ornaments like necklaces, bracelets, pendants, and chokers were commonly used in the rural and tribal societies.

Colourful options

But nowadays, the terracotta costume jewellery has emerged as an exotic dressing style and very popular among both the young and old fashionable crowd. It can take up various earthen colours such as red, pink, brown, rust or gray creating a rustic appeal. This eco friendly material is used to create ethnic and striking jewellery pieces.

The malleability of clay allows it to be moulded in whatever shape or size we want. The designs are numerous and the terracotta beads are stung together to make delicate pieces of ornamentation. If properly paired with the right kind of cotton saris terracotta jewellery appears fashionable.

Have our Indian women forgotten the traditional gold jewellery? I would say ‘No'. “Youngsters have not forgotten our tradition, but they are more into temple jewellery and Kundhan ones. They no longer prefer long necklaces,” says Ramanathan, owner of Abirami Jewellers, T.Nagar.

Availability

“We youngsters are not attracted to gold jewellery. We prefer ethnic and elegant (namely terracotta) jewellery even with traditional wear and we feel that terracotta jewels add to the look. These are found in shops like Kalpa Druma and Sundari Silks at affordable prices,” said Sunitha, a college student. There are many workshops conducted by Dakshina Chitra, Chennai to teach people terracotta jewellery making so that it will help them design their own jewellery. The jewels are also displayed in many exhibitions conducted.

Though women get more excited about gold jewellery, the spiralling price of gold doesn't seem to excite them. This has made youngsters opt for fancy jewellery made of terracotta, paper, beads, gems and even plastic.

Harinee is pursuing MS Communication at Manipal Institute of Communication.

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