The doughnut craze has hit the city, and youngster Bhuvanesh Subarayan is responsible for this.

Well, Doughnuts! Chennai boasts of an eatery dedicated to donuts now. The ‘Nuts over Donuts' craze, as the store's slogan says, has hit E+2 – Egmore and Express Avenue. Donut House, the brain child of Bhuvanesh Subarayan, has surpassed everyone's expectations in just one month.

Ask Bhuvanesh, “Why Donuts?” and his reply will be seconded by every youngster, “Chennai really lacks a doughnut store; the bakeries don't provide many varieties”. Surprisingly, with no formal education in food, he began this venture out of his love for doughuts. With an international business degree from Sydney, managing business aspects is in him, but the industry and its trends are self-taught. The magnitude at which his first born idea has evolved shows his determination to chase dreams. “I experienced the way foreigners lived on doughnuts; I knew that Chennai had a taste bud for it and now, I'm glad Chennaiites can experience quality doughnuts now!” he said.

With bright yellow and chocolate brown decor, the shop on Ethiraj Salai has an open kitchen concept, adding to the craving. It obviously allows the customer to watch his dough being turned into doughnut!

Tempting options

Try the Alien, ready to send you out of space, with triple layered chocolate and more chocolate inside! A small peep into the exquisite colours and rich flavours will leave your mouth watering. “The thought of a doughnut factory had been in me for some time. A lot of research and fieldwork went into it. Testing the doughnuts began almost six months ago and we had designed around 30 flavours then. After looking at the response, we zeroed in on 24 appetising varieties”. Well, as usual, the chocolate coated ones sell the most. Strawberry, custard, raspberry, Irish coffee and there are more.

His parents were not quite happy with the idea at first. But now with his brother on his side, 25-year-old Bhuvanesh is out there creating space for himself and doughnuts in the city. Competition is not really on his mind – he knows that Chennai is a promising market for the food industry. “My next big focus is expansion. I am thinking of A+2 – Adyar and Anna Nagar. Breaking even is not a very easy job if you have not expanded”, he adds like a true business brain.

Expectations are bound to exist when you start a new venture and Bhuvan surely knows what it takes to fulfil them. “This was a first when it came to doughnuts in Chennai. Frankly, I was not very sure if it would create the demand. But in the very first month, Chennaites proved me wrong. I have always had the shop house-full every weekend. I have surpassed the anticipation and it was a bright start!”

Kasturi Ramanathan is a B.Com Professional student at Christ University, Bangalore.

Where at: Donut House, Wellingdon Complex, Ethiraj Salai and Express Avenue food court. Ph: 9600127725

Keywords: Donut House

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