Described as one of the richest ancient civilizations, Persia is proving to be the haute inspiration at the ongoing Amazon India Couture Week 2015. The architectural heritage and culture, remnants of which are palpable in some parts of the sub-continent, have inspired veteran couturier Anju Modi and debutant Reynu Tandon to create their collections.
Modi says from a historical point of view, Persia is significant as the empire stretched from Northern Africa and the West Asia to parts of Europe and the Indian sub-continent.
“The extent of the civilisation’s influence is reflected through and can be seen in the architectural references and art forms ranging calligraphy to miniature art and literature and philosophy. All these aspects of the Persian Empire inspired the collection this season.”
With each couture collection, Modi seeks to give a more contemporary take on design. Heritage and handicraftare the pillars of her design ethos. “A lot of these elements will be reflected in this couture collection. Floral bootis and motifs will be a key feature this time round. You can expect a lot of strong and interesting colour combinations, some fine details and embroideriesthat will all reflect the collection’s Persian inspiration.”
Shedding light on the Persian influence in her collection, Tandon says, “Persia is known for its architecture, music and landscape. Shahbanu is a collection inspired by royal women from the Persian gharana. The royal princesses were called Shahbanu.”