Director Venkatapathy Raju treads the path of ‘modern love’
Any film made around teenagers or students is bound to draw a good opening. Despite a clichéd story, a fresh narrative and screenplay manage to attract audience. Mem Vayasuku Voccham, Oka Romantic Crime Katha, Ee Rojullo were all an instant successes and taking a cue from it, a zillion other youth-centric movies are getting ready for release. Some of them are Bus Stop, Romance, Love Ishq Kadal and now 3G Love by director Vekatapathy Raju. The debutant director doesn’t deal with the story on a surface level; he shows the radical views, attitude and relationships of the youth in detail. Also interestingly, he has not picked one particular hero or heroine to lead the story. It is an ensemble cast of 11 girls and 15 boys.
The director from Visakhapatnam talks about his project’s progress and compares it with the love stories in the golden era or the black and white movies, “I have dealt with the age group between 18 and 21. They don’t think twice before they speak their mind and have a callous attitude towards love. It is easy for them to change partners, like a pair of jeans.
They lack seriousness and feel love is replaceable and behave in a detached manner. In a way, it is good because they have a mature attitude but in the long run they will suffer an emotional void.” The movie is shot in a college and hostel backdrop.
Earlier, people would sacrifice everything for love, their goals would be kept aside and they would hardly talk about love in the open, now love is more open, for everyone to see and feel.
Set to be released on Valentine’s Day, the movie has the tagline as Feb14th Vidudhala.
3G Love directly refers to the hi-tech generation who are always hooked to texting, Face Book and communicating with less emphasis on emotions. They do have clarity and know very well where they are heading. Love is secondary for 3G people. It is a lively story with no dramatisation, says the director.
Vanamali and Ramajogayya Shastri have provided the lyrics and Shekar Chandra has scored the music. The director had worked with Nagesh Kukunoor and Neelakanta in the past.
Keywords: 3G Love