Oriflame, the Swedish cosmetics company, showcased its exclusive range for youth ‘Dare to Be' in New Delhi recently. On the occasion were launched an array of eyewear, lip colours, foundations, fragrances, skin care and toiletries in bright, easy-to-use and electrifying shades. Models Tina Chattwal, Shipra Malik and Anchal Oberoi also walked the ramp. The new collection ‘Dare to Be', has product lines created specifically for young women, for example, ‘Very Me', ‘Pure skin' and ‘The Babes'.
While ‘Very Me' make-up range features all cosmetic bag essentials needed to customize style including lip gloss, mascara, eyeliner and lip stains, ‘The Babes' offer three signature fragrances — Crazy Kiwi, Passion Berry and Sweet Peach, packaged in Japanese inspired girly dolls. The third one ‘Pure Skin' is a skincare range with patented detect technology to help prevent against spots.
Managing Director, Oriflame India, Marcus Sandstrom on the occasion said, “We are extremely pleased to announce the new youth-focused philosophy — Dare to Be — from Oriflame for the year 2011. Inspired by this belief, Oriflame has launched a new collection created specifically to meet the needs of younger market. It also presents a fantastic business opportunity for the youth and engaging current consultants with its exciting new offering”.
The brand was launched in 1967 and ventured into Indian soil in 1995. Sandstrom stressed on the desire to reach out to the youths of the country. The products in Dare to Be range is priced between Rs.159 and 999.
