Another much-loved brand finds its way online. NAC Jewellers launched its online venture, Stylori last week.
“Stylori is style, love and story put together. We want our products to be the little love stories that people wear. We have given our brand a unique personality because we want to stand out from the crowd,” says N. Anandha Ramanujam, CEO, NAC Jewellers. He is a fifth generation jeweller, who along with S. Mahadevan, founded Stylori.
The jewellery on Stylori is exclusive and can be customised. Stylori plans to start retailing its diamond and platinum range and will be introducing gold and silver down the line. Their target audience is the youth and “anyone who wants to feel young.”
When asked why they decided to go online, Ramanujam says: “Everything is going online – jewellery brands too. There is much scope of online retail and jewellery in online sector is set to grow 300 to 400 per cent.”
