Titty Thomas knew that she had found her vocation 12 years ago when she launched Inner U, a boutique that aspired to provide exclusive designer wear for women in the city. Instead of merely retailing saris and dress material sourced from different part of India, she wanted to create a space that would cater to the tastes of women of all ages. So, over the years, block printing, hand embroidery, machine embroidery and tailoring were added to the services offered by Inner U.
“We customise saris, blouses and dresses for our clients but not at exorbitant rates. In fact, our USP is our competitive rates for all the clothes sold by us. That has won us loyal customers who keep coming back to us,” says Titty.
An ongoing exhibition at her boutique at Kuravankonam has a wide range of saris and dress material that promise not to make a hole in your pocket. Chiffons in rainbow shades with light zari work, light-weight kotas in vibrant shades, tussars and cottons for different occasions are a part of the collection put up for the sale. Saris with aesthetically done embellishments await discerning buyers. Kota saris edged with crochet work are a new addition. A collection of creams with delicate embroidery and appliqué work are good buys for those looking for something to wear for the wedding season.
Then there are saris that she has put together using different material and highlighted with embroidery, cut work and appliqué work. The difference in textures, colours and work makes each sari an exclusive piece. Price ranges from Rs. 2,500 to 6,000-plus.
With the help of master cutters at her outlet, she says that she makes it a point to ensure that each person gets to wear clothes that are perfectly tailored. “Sometimes, customers have no idea what looks good on them. We help them to choose clothes in the right colours and also help them choose a design to suit the occasion and the person,” says Titty. She recalls with amusement mothers and daughters who can’t see eye to eye on what to wear finally leave with a smile from her place.
“Weddings are occasions when not all mothers and daughters agree on what the bride should be wearing. I have helped many a bride choose the right outfit to make her day,” says Titty.
The sale concludes on Saturday.
