There's a new sense of ease to bridal. Colour, cut and concept come together at EA Bridal Lounge where you can coordinate a look for your trousseau without having to tear your hair!
"It's a place where designers spend time with a bride to create a trousseau that will complement her personality. It's not just about clothes. We coordinate jewellery and accessories such as footwear and handbag too to create a complete look," says designer Erum Ali at the launch.
"Today's bride is highly individualistic in taste. Her design and colour sensibilities are evolved. So custom-made is the keyword here. We take into account the client's choice of colour, fit, fabric and budget before we design an ensemble," she adds.
And guess who Erum has roped in for this creative tour de force? It's New Delhi-based Rimple and Harpreet Narula, staples in the couturier cast at Bridal Asia and other fashion pageants. "They bring with them 10 years of expertise in the bridal segment. The Narulas are known for their distinct trousseau art pieces that come with intricate embroidery, stone trims and a rich repertoire of motifs. While they take care of the clothes, designers from Hyderabad-based P. Satyanarayana and Sons will create exclusive jewellery to go with the ensembles. To complete the look, Mumbai-based Ashwin Bajaj's '5 Knot3' will step in to provide matching footnotes, handbags or clutches. For those in a hurry, there are bejewelled saris and embroidery-rich lehengas on the racks."
Erum, who has over a decade of experience in the world of fashion, explains that the endurance of the classic is unquestionable in the world of couture. "The variations might be there in terms of styling. The volume might be trimmed away and people might opt for lighter fabrics that they can carry off easily. But when it comes to embellishment, clients seek richness. So antique aari, ethnic stonework or shimmering sequins, will never get dated in the bridal lexicon."