Launch Of the popular British brand of footwear in the city

Everything at the new Clarks store in Nungambakkam sounds delicious and looks gorgeous. The Kemble Biscuit, Biscuit Tin and Biscuit Crumb made of caramel leather while Un Bethany and Un Chelsea are made of fuchsia leather and violet patent. And with names like these, you sometimes forget that you're talking about shoes.

With a history spanning 200 years in shoemaking, this premier brand which has outlets across 100 countries, has now entered the city less than a year after entering the Indian market. “We're the oldest brand when it comes to footwear, and are the forerunners in innovative design. Our brand introduced concepts such as width fitting, where you can get wider shoes, as also the global store concept. The store you see here looks exactly like any of our stores across the world,” says Gautham Raheja, marketing head, Clarks.

The store now showcases its Winter 2011 collection — caramel-heeled boots and sporty combi shoes. “We have incorporated a lot of new technology in our shoes. Unstructured is a new concept where the sole takes the weight off the shoe, making it lighter and easier to wear. Active Air, especially for women, absorbs shock and gives good underfoot cushioning,” he explains.

And Clarks comes with one promise this year, to make you Walk Tall. “If you feel good about what you're wearing, you tend to walk tall, with confidence. That's what we try to do for you. We consider ourselves a mid to premium range brand with shoes priced between Rs. 1,200 and Rs. 8,000.”

While the shoes maintain their British style, there are some improvisations to suit Indian needs. “We've opened 12 stores across India so far. Although the style of dressing and footwear here is different, the brand hopes to retain its original flavour,” says Gautham. There is a range specially designed for the Indian market.

Clarks will be opening stores in Bengaluru and Hyderabad soon.

The store is located at No. 9, Khader Nawaz Khan Road, Nungambakkam.