Reason to splurge

‘Pause for a cause’, an exhibition-cum-sale of traditional saris, contemporary fashionwear and accessories in the city today and tomorrow

February 26, 2014 05:10 pm | Updated May 18, 2016 11:05 am IST - chennai

DIVERSE SKILLS Handwoven creations on view at Pause for a Cause

DIVERSE SKILLS Handwoven creations on view at Pause for a Cause

Whether you are celebrating a special occasion or refurbishing your wardrobe or just indulging yourself, Pause for a Cause is where you should be. Considering it is worthwhile cause, this retail therapy should make you feel even better!

The two-day exhibition features textiles, fashionwear, jewellery and accessories, showcasing the works of 33 weavers, designers and entrepreneurs from across the country. These include Tatva, Needle Work Foundation, Sadhana Handicrafts, Craftmark, Cannigo, Dwaraka Plus, Shalom, Ssaha, Fusion, Kumbaya, Maitri, Alankrit, Chitih Sparkling Gems, Paarisha, Red Tag, Shilpi, Pioneer Handloom Sarees, Marm Creations, Drizzle, Kabita Saree, Susha, Vani Creations, Bhagvathi Handlooms, Berozgar Mahila Kalyan Sanstha, Accentuate, KO Shop, Sai Sharan, Vedavathi Samabhavana Sangam, Dezines Yuvaa and Dilip Khemka.

For those with an eye for everything ethnic, the collection features traditional saris — Chanderi, tussar and Maheshwari — in new-age designs. Those who like contemporary dressing can dig into funky accessories and elegant jewellery.

Organised by Secure Giving in aid of Concern India Foundation, the exhibition will be held on February 27 and 28, 10. 30 a.m. to 9 p.m., at ITC My Fortune (formerly Chola Sheraton). The proceeds from every purchase made will go directly to one of the 270 grassroot initiatives that Concern India Foundation supports in the areas of education, health and community development.

Concern India Foundation, a non-profit charitable trust, has been working since 1991 towards ‘Helping People Help Themselves’ by enabling the disadvantaged to become self-reliant and lead a life of dignity.

AT A GLANCE

Some of the participating groups and their products

Berozgar Mahila Kalyan Sanstha:

A registered society in Godda district of Bihar, it aims at improving the situation of women spinners and weavers from Kajrel village.

Speciality: Handwoven tussar using innovative techniques and natural colours.

Kumbaya:

Samaj Pragati Sahayog, a grassroots organisation working in the tribal regions of Dewas, Madhya Pradesh, under the brand Kumbaya.

Speciality: Indian and western casual wear, duvets, patchwork cushion covers, table and bed linen, curtains, wall hangings, bags and rucksacks.

Craftmark:

The Craftmark initiative helps denote genuine Indian handicrafts, develop sector-wide minimum standards and norms for labelling a product as a handicraft, and increase consumer awareness of distinct handicraft traditions.

Shalom:

The self-help group was started in 2005 to help homemakers earn an income, especially those from the Toda community.

Speciality: Hand-embroidered bags, cushions and bedspreads

Dwarka Plus:

Works for the economic development of Kalamkari rural artists from Srikalahasti, Andhra Pradesh

Speciality: Reviving the ancient art of Kalamkari.

Needle Work Foundation:

A Bangalore-based NGO, which works with the Lambani artisans to revive their ethnic embroidery.

Speciality: Kurtas, blouses, fashion accessories and bags.

Vedavathi Samabhavna Sangam:

Part of the Pochampally weavers community from Andhra Pradesh.

Speciality: Tie and dye Pochampalli saris, dupattas and yardage.

Pioneer Sarees:

Individual weaver from Maheshwar.

Speciality: Maheshwari saris and dupattas in bright colours.

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