Hue smells of luxury – a designer house which is based on the essentials of style and value for money. The store is also a celebration of fabrics, of silks and chiffons and georgettes in saturated colours and pale pastel shades. It is a representation of designers from around the country, an exhibition of India’s best known and rising names in the fashion industry, a collection that has been handpicked personally by Mahima Bansal the young and dynamic woman behind the store.
The store is a balance of big names such as Krishna Mehta, JJ Valaya, Vikram Phadnis, Surily Goel, Manish Arora, Rocky S. and a sprinkling of local upcoming designers such as Eucalyptus. A balanced price range which allows them to maintain a collection that starts from Rs. 10,000 and extends up to lakhs of rupees, and a balance of styles and occasions, giving the clients an outfit for every occasion.
The ground floor has been organised in straight rows that make a simple and efficient system which will ensure that you don’t miss anything. Bathed in a warm, yellow glow, the store felt like the set of a Bollywood production, and a thousand splendid sequins sparkled defiantly.
They function on the belief that women are still attached to their traditional roots and use fabrics such as pure velvet, brocade, georgettes with the traditional Banarasi prints and pure handcrafted Lakhnavi embroidery which adds to the ambience of the store, one of excitement and pride not only of fashion but also a rich culture. The store tries to ensure that each piece is different and capable of holding its own as a garment, irrespective of the designer who is responsible for the creation. Mahima Bansal is well versed with the language of cuts, drapes and all other elements of style which allows her to choose wisely and well.
The first floor belongs to their prêt collection, Simply Hue, a line that gives women something to wear on an everyday basis. It is a more extensive collection of tunics, kurtis, blouses and dresses, and they even give you options to team it with the appropriate accessories. Visit Hue at 12th Main, 4th Cross, Indiranagar, Behind Sagar Clinic. Call 25207382 / 9632614687 or visit >www.huefashions.com
