F ashion diva Ritu Kumar says she is excited about her first exhibition in Thiruvananthapuram that will showcase a wide range of her designer wear, bridal as well as prêt, including scarves, shoes and bags. With over 14 outlets in India selling her brand, Ritu was one of the first designers to fuse Indian textiles, crafts and embellishments in her clothes and create a contemporary line that blend the traditional and the trendy.
While many of Ritu’s clothes are inspired by the textile and embroidery heritage of India, her line for young women has redefined traditional cuts and silhouettes to meet the needs of youngsters. She was in the news recently for restoring the lehenga that Sharmila Tagore wore for her wedding so that Kareena could wear it for her marriage. She has also designed for films, Midnight’s Children being her latest movie, and many of our film stars. While Ri, her high-end bridal collection is for festive occasions, Label, a line that she does along with her son Amrish, targets youngsters. Label includes short tops, tunics and dresses that are stylish but simplistic. Excerpts from a telephonic interview ...
Ritu Kumar in Thiruvananthapuram
I am excited about showcasing my collection for the first time in Thiruvananthapuram. I have always been keen on exploring and holding exhibitions in new places and this was one of the places I always wanted to bring my collection to. The idea of a small town or the backwater no longer exists in India. Women all over India, especially youngsters, are aware of what makes the cut on the fashion scene and they know exactly what they want.
On display will be...
A wide range. My bridal collection is not just about saris and lehengas. The traditional metallic effect has been created with a mixture of antique zardozi, aari, gota and Patti work that highlight the aesthetics and culture of India. For youngsters there are several garments to choose from – both formal and informal. Youngsters want alternative clothing that they can wear to go to work, to party and so on. These clothes are easy on the pocket and prices begin from Rs.1,500 onwards.
Many youngsters all across India are entering the world of fashion… What does this hold for the Indian market?
It is a healthy trend that so many youngsters are coming into the fashion world. What is interesting is that they are looking towards Indian weaves and crafts to draw inspiration from. Why should we look to other countries when India is so rich in so many crafts and textiles?
Your book Costumes And Textiles Of Royal India published by Christies was on the history of textiles and art design in India. Next book?
It won’t be anything like my first one. My second one will be on my journey in fashion and my experience about working with craftsmen of India. I have always endeavoured to create designs that seamlessly fuse the marvellous work of our craftsmen all over India. The book will be on that journey.
The collection
F ashionistas in Thiruvananthapuram can now enjoy stunning designer wear from Ritu Kumar.
The mood is set with a romantic collection that is “quietly elegant yet reminiscent of the best in the traditional genre”, says a release.
The collection comprises a palette of earthy colours ranging from terracotta, burgundy and red to shades of fuschia and purple to jade and turquoise.
Ritu Kumar Classic and Contemporary-Classic caters to conservative and mature buyers, while contemporary has garments that are more fitted and adventurous.
The exhibition is at the Chamber of Commerce Hall, Lions Centre, Jawahar Nagar, on November 23 and 24. Contact: 9846042657 / 9447409619
