SEARCH

Metroplus » Fashion

Updated: December 2, 2009 19:53 IST

A fusion of art and fashion

Madhur Tankha
print   ·   T  T  

To make an unusual fashion statement, Delhi-based designer Nidhi Jain has come out with a brand new winter collection of traditional saris on which pictures of paintings have been aesthetically emblazoned.

As Nidhi wanted her sari collection to be different from what she has done so far, she decided to have a harmonious blend of art, craft and design. The designer first took pictures of paintings made by artist Alka Raghuvanshi, her partner in the latest venture, and then digitally juxtaposed the pictures on saris. This entire exercise took her almost three months to complete.

“I feel you cannot isolate one art form from the other. There is some correlation between art and fashion. Through my new collection I have demonstrated that just as paintings are a visual art form, fashion is a form of aesthetic expression. While the saris in Bhagalpuri, georgette and tussar and raw silk are traditional, the abstract paintings on top of them give them a contemporary look for the modern Indian woman. Besides Alka, I was assisted by my partner Vaishali Jain in this collaboration,” says Nidhi.

The elegance of the Indian sari even in its modern designer avatar has charmed women of all age groups and tastes. “And when a designer sari comes decorated with art, it becomes a heirloom of everlasting beauty,” she adds.

“Extending Metaphors” pays tribute to Indian weavers and craftsmen. It will showcase the saris at a fashion show at The Claridges here this coming Thursday. The defining moment of the show will be the grand finale in which celebrities from different walks of life like Anjolie Ela Menon, Jaya Jaitley, Sharon Lowen, Shovana Narayan and Sushma Seth would sashay down the ramp to the accompaniment of live Hindustani classical music recital. All of them will be draped in handloom saris that have been hand-embroidered by karigars.

There will also be an exhibition of nearly 20 paintings by Alka Raghuvanshi which will later be displayed at a one-month show at Gallery Ragini in Lado Sarai beginning this coming Saturday.

When Nidhi Jain floated her fashion label with Vaishali almost a decade ago, their first collection together was also of saris. Their desire to recreate the timeless drape in various contemporary avatars remains unchanged. “We look at the sari as the epitome of femininity and hope that it will continue to find a place in the wardrobes of future generations as well. It is our duty to preserve and pass on our rich heritage and culture, our textiles and most importantly our regional art to the next generation,” she says.

Alka Raghuvanshi says the artists and designers play a distinctive role by going beyond the conventional art forms and supporting contemporary design. “The handloom sector in our country employs about 40 million people and the unstitched garment is as much a part of the cultural fabric as it is a part of the attire of people,” she says.

RELATED NEWS

The lure of the sariDecember 2, 2009

More In: Fashion | Metroplus | Delhi

Japanese motorcycle manufacturer Kawasaki on Thursday launched its quarter-litre streetbike Z250, based on the Ninja 250R, and the 650cc ER-6n. The Z250 has been priced at Rs. 2.99 lakh... »

One of our nicest meals was in Café Venite in Panaji. Apart from the food, you have to visit the restaurant for its interiors – the colourful graffiti on the wall and beer bottles that act as chandel... »

The fourth edition “Mrs. India Worldwide 2014” attracted contestants from diverse backgrounds »



O
P
E
N

close

Recent Article in Fashion

Monica Dogra lace inset maxi dress. Photo: special arrangement

Rock and roll design

From singer-songwriter Monica Dogra to DJ Nikhil Chinapa, musicians now extend their style statements to designer clothing labels. »