Keeping in mind the needs of today’s fashion conscious customers Liberty shoes unveiled a youthful collection at their plant in Karnal. The event was marked by a fashion show with models walking the ramp wearing the latest collection of shoes, which comprised a comprehensive line of classic and fashionable footwear. Over 650 different styles were exhibited in the show.
“With ascent on lifestyle, higher disposable income and fashion being the new mantra of modern consumers, demands of Indian consumers have changed drastically. The demands of fashion-driven customers are more sophisticated and dynamic and Liberty has just the right offerings to suit fashion needs,” said Adesh Gupta, Chief Executive Officer, Liberty Group. The group has set a benchmark in footwear industry by becoming the first brand to have crossed the one crore pairs of footwear figure. To keep pace with this growth, the company has entered the market with 1.10 lakh pairs of fashionable shoes to woo customers this year designed to meet the needs of men, women and kids.
The Liberty’s kids range caters to the styles and tastes of all children – a cool dude, a sports buff or a tomboy. The entire stage was lit up when the kids donned the new creations “The Tiny Tots”. The shoemaker has undertaken some new initiatives also, like “Nature’s Spell” and “Foot Tapping Music (Liberty Boombox)”. The former is a unique fragrance, which promises to rejuvenate the body and mind while shopping while the latter is non-stop music to go make the experience pleasant.
