The Vodafone Coimbatore Marathon (VCM), an annual event put together by Coimbatore Cancer Foundation (CCF) and Coimbatore Runners to promote the cause of CCF last year, met with overwhelming response with about 8300 people participating in its inaugural edition in October 2013. Not just running, VCM has also engaged in outreach programmes that have played a pivotal role in the marathon’s success.
The outreach team anchored by Coimbatore Runners, has more than 20 runner volunteers. It comprises doctors, industrialists, business people and homemakers. Through them, the programme has provided information and guidance about running as a route to fitness and built awareness about the activities of CCF.
Last year, the outreach team dedicated over 200 hours in conducting programs in various companies, colleges, schools, community organisations, professional & industry associations in and around Coimbatore. It also reached out to the public at large in various parks, at Racecourse, the stadium and surrounding sporting grounds, etc. Through these programs, the team interacted directly with more than 25,000 people.
The contents of the outreach programme were tailored to suit interest of the audience. Dr. Rajkumar, Head of Medical Oncology, GKNM Hospital, spoke about cancer, its causes and prevention. Ramesh Ponnuswami, Race Director, VCM, spoke about the benefits of running and how it could beat lifestyle diseases. Vivekanandan Rathnasabapathy, who has been running for more than 25 years shared his experiences along with other veteran runners who explained how running had a positive impact on their lives and wellbeing.
Forging teams For Corporates in the city such as ABT, ELGI Equipments, L&T, LMW, Mahendra Pumps, Roots and VWR who supported the event, this was a team-building opportunity and they encouraged their employees to participate in large numbers. The programme not only increased awareness about the event, it also inspired the audience to spread the word among their friends and family.
Anish of Class XI, Yuva Bharathi School, discovered his passion for running and started training for the 10 km event. His commitment to training motivated his parents and their friends as well to participate in the event last year and this year too. He says that running has helped him focus better in academics. Shanti Ashram, an NGO from the city sponsored its volunteers for the event and spread the message of hope.
The Vodafone Coimbatore Marathon’s outreach team has commenced its work for the 2014 edition of the marathon, scheduled for October 5. If you would like a programme to be held in your organisation, contact coimbatorerunners@gmail.com.
Outreach programmes are interactive and customised. Content includes event-related information, running, health & fitness matters, cancer awareness, CCF activities and a sharing of experiences of the Coimbatore Runners.
