Akshara craved a taste of home this Deepavali. She had recently shifted base to the North East and the children wanted to eat their favourite mysurpa, badusha and mixture. It cost a bomb to transport them, but the smiles on the faces of her children more than made up for it.
Helping her and others from small towns in States as far away as Jharkhand and Rajasthan eat sweets from Coimbatore is Sri Krishna Sweets’ buykrishnasweets.com.
The nominal packaging cost the company charges is for a cause — children with muscular dystrophy. They also offer free shipping within Kerala and Tamil Nadu.
Vaishnavi Krishnan, director, says the feedback from customers has been fantastic. “We discussed the idea with my father and he was particular that the items reach the consumers fresh. And, so, we tweaked our processes and worked out a schedule with the logistics partner so that it reaches most consumers within a day,” she says.
Mini sweets
During Deepavali, traditional sweets rule — mysorepak, badusha, jaangri, thirattipaal, and adhirasam.
The Annapoorna chain has gone in for mini sweets this year. Think baby rasgullas, jamuns, jaangris and mysorepaks. “This helps people eat sweets without feeling guilty,” says Vivek Srinivasan, executive director.
The group has also opted for eco-friendly packing using non-woven bags. Sweets come in cardboard boxes without a plastic lining and savouries are packed in a variety of easily bio-degradable plastic.
The group has put up sweet melas in its R.S. Puram, People’s Park, Ganapathi, Lakshmi Complex and Mettupalayam Road outlets.
Nutty delight
Delhiwala Sweet Home in Ramnagar has a variety of sweets on offer for Deepavali, but the star is their dry fruits laddu.
Crushed figs, almonds, pista, khus khus, dates and more come together in a crunchy and mildly-sweet liquid glucose base.
It costs Rs. 1,200 a kilo.
Telephone: 0422-2234668.
Rich and sweet
Moti Mahal in Race Course offers two sweets — the Turkish Baklava, a pastry with layers of filo and chopped nuts sweetened with honey; and Coin Delight, which features round croutons dipped in flavoured syrup and topped with nuts and khova.
The baklava is priced at Rs. 950 a kg while the coin delight costs Rs. 650 a kilo.
Telephone: 0422-4220355/96776-22522.
