A new initiative brings traditional Madhubani art to your home

Imagine turning your living room or your favourite space in the office into an original work of art? Imagine having a part of your home done up by traditional artisans who have been practising these arts for generations. You can now do it all and more, thanks to Nishant Gupta and Roshan Ravi, who own 100Krafts. These two entrepreneurs are currently giving traditional Madhubani artists a new lease of life. “My business partner Roshan is from Bihar and we wanted to do something for Madhubani artists,” Nishant, co-founder, 100Krafts says. With this new project, 100Krafts helps customers bring home traditional artists from the Madhubani district, and have them paint murals exclusively. “Currently, we are taking on projects in Bengaluru and Delhi,” Nishant explains.

Potential customers can log on to the web or Facebook page of 100Krafts to order the services of an artist. The cost for the entire process includes the travel and stay of the artist, as well as his fee (calculated per sq. ft). “We have started out with Madhubani but will soon expand to Tanjore paintings and other traditional arts, especially because these artisans do not have the means to market their work on the Internet. We will provide them with the necessary support,” Nishant says. “Artisans too are now waking up to the demands of new-age customers. For instance, some of the artists we met in Bihar, in the villages of Madhubani, offered their work in various mediums – such as paper, cloth and even on t-shirts,” he explains. If bringing home an artist isn’t an option, you can also order a wall painting custom-made to suit your room or wall’s specifications. Find them at www.100krafts.com