Newly launched ‘Tucker Trichy’ with it’s catchy chorus gives lovers of the city something to unite around
Rock Fort, Chatram Bus Stand, Mukkombu and paddy fields - a collage of images floods the eye, as a catchy tune fills the ears. ‘Tucker Trichy’, the official anthem of Tiruchi, released by Instant Creations and Rustbucket gives denizens of the city something to unite around.
The audio track in Tamil with lyrics by Prakash Bhaskar, associate director of the project, uses everyday language to communicate what makers of the music video believe are elements that make the city proud. “We’ve tried to cover all of Tiruchi’s key locations in our song, particularly the famous temples and the buzz of activity around them,” says Prakash. The makers have clearly made an attempt to move beyond vestiges of the past as the video also features the city’s modern amenities like hospitals, educational institutions and industries. The symbols of a small city like the sherbet mixer and the pan shops form part of the video.
“The voices behind Tucker Trichy include Deepika Theagarajan, the grand-daughter of Tiruchi Loganathan, a pioneer of playback singer in South India and Siva Rama Krishnan and Vishnu. Edwin, who was part of the popular song ‘Anna Nagar Figures’, does the rap,” informs director Deepak, who has two short films to his name. The video which seeks to represent the key elements of the city is impressive, though the rural side find only a few scenes to shine in, with stereotypes like Jallikattu dominating. This is perhaps because Tucker Trichy is cinematographer Isthiyaq Thariq’s very first venture. Credit must go to him, however, for not forgetting natural attractions like Puliancholai.
“What has made the song a craze among the city youth is perhaps the effective use of the internet as a marketing medium,” admits, Jude Niranjan, the composer. Besides using it for promotion, the team has harnessed the internet to get feedback. “The number of views is a key determining factor for the quality of the production”.
RJ Saha of Hello FM, is the creative head of the project which was supported by actor Sivakarthikeyan. Syed, managing director, funded the project which was launched by district collector Jayashree Muralidharan, recently.
What is striking is that such a concept has never appeared before, given the city’s rich heritage and its centrality to Tamil Nadu- both as its geographical heart and it’s aspirations to be the cultural heart. An attempt has been made, and its makers hope it will act as a symbol for the lovers of the city. As for the team, big things seem to be in store, with an international Tamil album and short film in the making.
YouTube link: http://www.youtube.com/watch?v=axBp2oCOq0w