Planet Radio City 91.1 FM offers web radio stream for Tamil songs
With the number of Internet users steadily on the rise, Planet Radio City 91.1 FM is exploring avenues such as web streaming to reach out to a larger population of Tamil music lovers across cities and continents.
Planet Radio City’s first regional web radio stream was launched recently in its city office with music director D. Imman and actor Sivakarthikeyan in attendance. This will be Radio City’s sixth web radio station and the first regional station that will play Tamil hits non-stop interspersed with popular features such as ‘Love Guru’ and ‘Ragasiya Police Badava Gopi 911’. This should augur well for both the listeners and Radio City — content is made accessible and interesting while digital revenues are likely to go up with growing mobile Internet users.
“The Tamil film music’s popularity is second only to Bollywood, and it is breaking boundaries. We are the first FM radio channel to provide legal Internet streaming with special features,” says Apurva Purohit, CEO, Radio City 91.1 FM. Apurva adds that the specific focus on Tamil music is because Tamil Nadu is the place where innovation is happening. “Look at all the young music directors and the kind of fresh content they are coming up with. ‘Kolaveri Di’ was on top of the charts in prime time in India.” While a large chunk of Tamil music listeners are Tamil people, there are signs that it is being consumed by non-Tamil people as well. How far will this new initiative help Tamil music composers? “Composers are always looking to expanding their base since they are being heard across continents,” she says.
Those living outside Chennai now have an opportunity to stay in touch with the music they have grown up listening to.