When veteran Bharatanatyam exponent V.P. Dhananjayan plays mythical characters, they come alive on stage and leave the audience awe-struck. Recently, his appearance in a Malayalam television commercial for Nerolac Paints has pleasantly surprised his fans.
His subtle expressions and body language bring out the fine actor in him. The commercial, made by cinematographer-film maker Rajiv Menon, also features playback singer Madhu Balakrishnan.
The jingle has been composed by singer Srinivas. It is a beautiful transition from the popular Jonpuri raga composition ‘Eppo Varuvaro’ in Srini's voice to the western Minor Scale, evoking memory of the earlier Nerolac advertisement tune.