Recruiters are now looking towards social platforms like LinkedIn, Facebook and Twitter to spot the talent, finds Nemmani Sreedhar

With social media gaining steady popularity, the traditional methods employed by the recruiters to identify a suitable candidate are increasingly becoming obsolete. Recruiters are now looking towards social platforms like LinkedIn, Facebook and Twitter to spot the talent. And this necessitates candidates to have a better online presence to corner the desired job.

Shantanu Ghosh, an authority on social media and its implications for business practices agrees. Contrary to the popular perception that social media is not a credible platform for recruiters to scout for the talent, Prof. Ghosh argues that the very basis of social media stands on the credibility of a person and aspirants should maintain a ‘credible' online profile.

“Online acquaintances and relationships are very fragile and anyone can leave a network without prior information. Only credibility and resourcefulness can hold one's reputation and ensure a better following in the social media,” explains Prof. Ghosh, who was a business development head in Singapore for a leading multi-national.

In social media sites like Facebook, LinkedIn and Twitter a recruiter can easily follow a person's activity and hence can understand his personality. Because of this it becomes easy for a recruiter to zero in on a preferred candidate.

But Prof. Ghosh cautions that online search for a job may not be that easy for a fresher. “Because of lack of proper awareness, college students and fresh graduates are failing to harness the power of social media in promoting their careers and these youngsters are limiting their social media presence for personal reasons,” he said. HR professionals are relying on social media for spotting a candidate for middle and senior level positions instead, he said.

But while there is much ado about the rise of social media and its implications, will these strategies be successful in India? “LinkedIn has become a de-facto tool for hiring a senior level professional and sooner than later the job portals will loose their sheen. For entry level jobs, companies prefer posting the job vacancies on Facebook as younger generation is active on that platform,” agreed a HR professional of a leading company.

While HR professionals are looking into social media profiles to track a prospective candidate, they also have evolved the pattern of this evaluation. “While finalising a candidate, companies are preferring a professional who is already doing well in his present job and is active on social media,” A.K. Menon CEO of Options Executive Search, explained.

Terming these professionals as ‘Passive Job Seekers', Mr. Menon says that companies are not inclined to select a candidate who creates a online profile in search of a job. “One has to maintain a continuous presence on social media and build credibility over time,” he opined.

Dos and Don'ts on a social media platform

Have a networking attitude

Create profiles on websites like LinkedIn, Facebook and Twitter

Follow the market leaders and influential people

Share your views and interesting links frequently

Create a community of your own or join a community that will help you to excel

Be professional in maintaining your social media profiles

Do not mix personal content on your public profiles

Do not shy away in asking for help

Be specific in your requests and queries