I have done MBA in 2009 and have three years of experience in market research. I am not working for the last year-and-a-half due to personal reasons. Now I am again looking for a job. I am also looking to pursue a certificate programme that would be an add-on in my career profile and help me grab a good job. I have heard about MICA certification in Market Research and Data Analytics in association with Ivory Education. Could you advise me regarding the prospects of this programme? Is there any other relevant online programme that I can pursue?

via email

Data Analytics is a separate area of specialisation in the corporate world today. There are subject matter experts (SME) who are focusing on the data and its management on a continuous basis. For the general readers, Analytics as a course of study is part of some of the good business schools, and it is being given importance by the academia. For the associates in the corporate world, or those who would like to make an entry into the field of Analytics, there are a few programmes that they can pursue which will ensure opportunities to join the corporate in the field specified.

Mudra Institute of Communications, Ahmedabad (MICA) (www.mica.ac.in) (1991) has its flagship two-year Post-Graduate Diploma in Management (Communications) which is popular among those specialising in integrated marketing communications management. MICA conducts a one-year certificate programme in Market Research and Data Analytics, which is a one-year online course for students to foster objective data analysis strategies and to apply critical thinking skills to data analysis, besides helping to generate and validate solutions to a problem and communicate findings, which is critical to an organisation in the corporate or the public sector world.

The programme helps the student to build a foundation in Market Research and Data Analytics at entry and mid-levels. The focus in on application of data analytical tools which help in strategic decision making. The usage of information technology and software (SAS and SPSS) is key to the functioning, which helps the learner to understand the nuances in a better way. For more details you can contact Vina Vani (Email: vani@micamail.in), Programme Director, MICA, Ahmedabad-380058.

Another programme which you can compare on an equal footing is the Executive Programme in Business Analytics of the Indian Institute of Management, Kolkata (IIMC), which is a one-year programme offered on the online platform by Hughes Global Education (www.hugheseducation.com). Participants and learners are exposed to state-of-the art tools and techniques of analytics, besides the discussion on topics such as Data Mining, Artificial Intelligence, Soft Computing, Data Envelopment Analysis, Design of Experiments, Survey Sampling, Statistical Inference, Investment Management, Financial Modelling for Risk Management, and Advanced Marketing Research. The students get an opportunity to visit the IIMC and interact with professors besides attending on the online platform from centres across India on a real time mode.

While pursuing the programme, we would also suggest tha tyou join any of the market research firms that are also into data analytics and ensure qualitative learning which will keep you in good stead.

I am a II PUC commerce student. I want to pursue the Integrated MBA programme. Please help me with the understanding of the course.

via email, Bangalore

The School of Business Studies of Bangalore University (www.bangaloreuniversity.ac.in) offers the five-year, 10-semester Master of Business Studies (MBS) for those who pass the PUC/Intermediate examination with 50 per cent marks. The primary intent has been to nurture and develop youngsters to become effective business managers and entrepreneurs.

The programme has brought in various disciplines on the same platform, and some of them are Commerce, Management, Information Technology, Economics, Law, Mathematics, Statistics, and Communication. The programme offers specialisation in the areas of Banking and Insurance, Accounting and Taxation, Human Resources Management, Financial Management, International Management and Marketing Management. It also has the Business Lab which helps blend the finer theoretical aspects with the practicalities required for the corporate world. The MBS programme has many seminars, group discussions, assignments, role plays, industrial visits, and brainstorming sessions which help the students to get to the finer aspects of management.

For more details you should contact the Course Coordinator (MBS), School of Business Studies, Central College campus, Bangalore-560001, Ph: 22961961, 22961965

I am in my late twenties. I graduated with first class in B.A. in 2011. I would like to pursue the B.Ed programme now. Please guide me if a regular college or the RIE is okay to pursue.

via email, Bhopal

The Bachelor of Education (B.Ed), under normal circumstances, is a one-year programme. The Regional Institute of Education (RIE) (located at Ajmer, Bhopal, Bhubaneswar, Mysore, and Shillong), a constituent unit of the National Council for Educational Research and Training (NCERT), conducts it for a two-year period. It also conducts the four-year integrated B.A. and B.Sc linked to B.Ed programmes. For more details you should contact the Principal, RIE, Shyamala Hills, Bhopal-462013. Ph: 0755-2661463.

The RIE Mysore address is: Principal, RIE, Manasagangothri, Mysore-570006. Ph: 0821-2514095. Email: riemysore@rediffmail.com

I am in final year engineering in E and C branch in VTU. My plan is pursue MBA from a college of repute. Please advise accordingly. My aggregate is 57 per cent.

via email

You can pursue the Master of Business Administration (MBA) or the Post-Graduate Diploma in Management (PGDM) either from a University or any of the IIMs. The IITs also have MBA programmes that have been appreciated by the engineering and non-engineering students.

The critical aspect of pursuing MBA/PGDM is clearing the admission tests. In India one of the most sought after is the Common Admission Test (CAT) which allows students to join IIMs and other institutes that subscribe to the test scores.

You should make all-out efforts to join the IIMs and then look at other institutions such as MDI, Gurgaon; IMT, Ghaziabad; Faculty of Management Studies (FMS), New Delhi; and Amrita School of Business (ASB), Coimbatore.

Shaheed_k@yahoo.com