Ashima Chiber keeps her directorial debut film simple and entertaining
Ferrari Ki Sawari, Hamara Bajaj and now Mere Dad Ki Maruti. What do all these films have in common? While the story idea of all three revolves around the gaadis, Ashima Chiber from Hyderabad is in the driver’s seat currently overseeing the post production of the last one, produced by Y-Films.
The Ferrari brand symbolises ambition, power and status. It’s about dreaming big and working towards achieving our dreams. Maruti, on the other hand, is the common man’s car and MDKM respects that. Y-Films is a small banner (though backed by Yash Raj Films) and stars Saqib Saleem, who debuted in Y-Films’ Mujhse Fraaandship Karoge, as the male protagonist. Rhea from the just-released M.S. Raju’s Tuneega Tuneega is the heroine. MDKM also marks the directorial debut of Ashima Chiber.
The story is set in Chandigarh and tells the tale of a young college goer who is in trouble Ferrari Ki Sawariwhen he steals his father’s new Maruti car to impress a girl, but ends up losing it during a wedding. His dream is an immediate one – to find it before his father and the wedding guests realise it’s missing. The film being touted as a hilarious comedy and also along the line captures the contrast that is India. Ashima says, “Some part has been shot, some post production is on. Neeraj has written the story. It is a great film with young people and looks at their aspirations. It is a fun story and very simplistically shot.”
Ashima who studied at Bharatiya Vidya Bhavan in Hyderabad, had always wanted to do films. In Mumbai she had been associated with some of the most talented directors, beginning as Shimit Amin’s First Assistant Director (AD) on Ab Tak Chappan and Chak De India among others. Ashima’s last project was as First AD to Imtiaz Ali on Rockstar.
“I shifted to Delhi to do BA and MA and then moved to Mumbai where everything fell into place. Until then I grew up watching Telugu films and was completely removed from Hindi cinema. I had a theatre background, we had a theatre campus and that is how my story telling process started. I feel so lucky — there are so many talented filmmakers and not all get the right break at the right time. As directors, we carry a bit of everyone in our films. It’s like people reaching out to God for light. I am lucky I worked with the best directors. My film is not yet complete so I can’t say much about it. Things can swing either way,” she signs off.