The multi-lingual film kicks up controversy ahead of its release as his idea does not get down well with the theatre owners
Just a month ahead of its release, actor Kamal Haasan’s trilingual Vishwaroopam has generated much controversy over the actor’s proposal to release the movie also on Direct-to-Home (DTH) platforms with the move not going down well with theatre owners in Tamil Nadu.
The tech-savvy actor’s unique idea of having just one show eight hours ahead of the movie’s scheduled release on January 11 on DTH platform has found few takers among theatre owners, who believe the new trend could dent their business if more producers of the multi-crore Tamil cinema take a cue from him.
His argument that the show proposed for a fee would actually attract more audiences to theatres has failed to cut ice among theatre owners who on Friday sought the intervention of Tamil Nadu Chief Minister J. Jayalalithaa in this matter.
Abirami Ramanathan, president of Tamil Nadu Theatre Owners Association, said his association had held talks with the actor where many things were discussed in relation to the controversy.
Expressing doubts over Kamal Haasan’s argument that the show on DTH will act like a teaser and attract more audiences, Mr. Ramanathan argued, “If the movie was shown in clubs and associations like IPL matches, would people visit the theatres.” The move would affect small budget films and the association has urged the actor to reconsider his decision, Mr. Ramanathan added.
He also requested the intervention of the Chief Minister to solve the ongoing issue. Kamal Haasan, who was in Madurai, was not available for comment.
Vishwaroopam, also starring Rahul Bose, Shekhar Kapoor and Andrea Jermiah is a multi-million-rupee budget film directed and produced by Kamal Haasan and the trailer of the thriller has created a lot of buzz.