Ori Devudoy: Lost in a melee

April 17, 2015 08:47 pm | Updated 08:47 pm IST

Dear God! A lacklustre

Dear God! A lacklustre

This one begins with an accident — a lorry bumping off a man and in the next scene an unscrupulous small time rowdy is seen approaching the hero thanking him for making him an MLA.

Trishanku (Rajeev) is a CEO of an advertisement agency, a puissant and publicity king who revels in designs, strategies and taking his clients to a next level, all for a good price. The bigger the money, a better publicist he is, he believes business is pure money — no morals, no ethics.

Now our hero is taking a shower and suddenly the Gods talk to him in the bathroom and the next thing we see is Brahma, Vishnu and Shiva in his living room asking him to devise plans to increase their publicity on this planet.

The story limps ahead with each god descending, one after the other. No one comes collectively because if they do the film would end soon. First it is the Devas and then the Asuras, all of them want a fan following and a publicity agent. The most ridiculous part of the story is - Ganesha is squatting on the dining table with a towel covered over him; he's taking steam as he had caught a bad cold from the nimajjanam . He pleads publicity for non-polluted waters and a calorie-free naivedyam as the dieting is getting a bit difficult what with stretching it throughout the year. You cry for brevity and want to know where the story is heading. That’s when a love track is introduced and then a love triangle. A celestial being Tilottama (Monica Singh) keeps addressing Trishanku as Purusha, aka Sridevi’s Manava in Jagadakaveerudu Atilokasundari.

The soulless humour has no horizon and you feel trapped in a cathartic spectacle. Heroine Amritha (Madirakshi) works as a publicity designer for Trisankhu.

Women here are objectified like in any Telugu film and they are plain vacuous characters. Towards the end the hero realises his mistakes and decides that henceforth business will be done in a new format with ethics and morals....and that happens after Lord Vishnu explains the reason for the series of accidents and ill fortune stalking him.

Music director Koti, also father of Rajeev, scores music for the film.

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