What Ekta wants to achieve next
She has ruled the Indian television with her daily soaps and TV producer Ekta Kapoor says she wants to bring back audience to watch the 10 p.m. prime time slot.
Ekta, who took the TV scene with a storm with show like Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii airing between 10-11 p.m., says the time slot is now considered “non prime time.”
“Time slot of 10 p.m. is now considered non prime time because we have audiences growing more and more in smaller town...So by 10’o clock, televisions are shut. But I am hoping I manage to get them to watch the 10’o clock show at least,” Ekta told PTI.
The producer is all set with her upcoming show Kasam Tere Pyaar Ki . She says unlike her show Naagin , which is a finite series, Kasam will not be a limited one and that she wants to keep it going only till the interest lasts.