Entertainment today come in various avatars. The competition out there has made creators come up with various ideas to capture the market.
The latest to join the entertainment bandwagon is Sirinadu, a Web TV channel, exclusively by Kannadigas about Kannadigas.
The founders Rajashekar Kambar, Sangam Dev and GN Rajashekara Naidu Gudibande, launched the channel officially. “It can be watched on a smart TV or by downloading the app on your mobiles. I would call it an Infotainment channel as we will have programmes that not only entertain but are also informative,” explains Kambar.
The channel kickstarts with programmes such as Nivedana (a bhakti programme by well-known scholar Dr Bannanje Govindacharya), Mane mane ruchi (a cookery show), Ruchi Vilasa which will feature chefs sharing their recipes, Book Nodi book (featuring newly published Kannada books each week), Bhale Bhale (showcases the adventurous feats by Kannadigas across the state), Hale ruchi hosa Bage (traditional recipes with a twist).
“This is the first effort in Kannada. You have Netflix and others in English, but, we wanted a Kannada streaming platform because we want to cover a wide range of topics. It will be a platform to present our culture, heritage along with issues related to farmers and women,” adds Gudibande.
They assure us that they will telecast original programmes and “not repeat shows from regular TV channels. We will be creating our own content. There will not be daily news, but we sure will cover politics. The idea is to bring dominant issues to your finger tips with short programmes, which will not cross the 12-minute limit,” explains Kambar.
“Mobile media should be brisk, short and snappy. People don’t want to use up their data. So we as a channel have understood what they want. Hence relevant issues will be to the point,” adds Gudibande.
The channel will not have celebrities as its face nor will they host any programmes as “we cannot afford to pay them”. Nor will they telecast films but will cover film news. “Especially, those with new ideas and themes. We want to laud young filmmakers for their efforts, and the freshness they are bringing in with their ideas and experimental cinema. Sirinadu will be a platform to promote them too,” says Gudibande.
Kambar adds that in the future they may plan for a few web series too. Sirinadu, which has taken off, is free and can be downloaded as an app from Google playstore. It will be available on Android, IOS and online on www.sirinadu.com
