Actor Rajinikanth’s Rs. 350 crore film, 2.0 , directed by filmmaker Shankar and scheduled for release on Deepavali this year, has joined the Rs. 100-crore club even before the release of the film’s official teaser.
On Monday, Lyca Productions’ creative head, Raju Mahalingam, confirmed that the Tamil, Hindi and Telugu satellite rights have been sold for Rs. 110 crore to Zee Television. “The Rs. 110 crore deal is only for the film’s satellite rights. We are in talks with Amazon Prime and Netflix for the film’s digital rights,” said Raju Mahalingam.
Despite the huge price tag, what is also interesting is that Zee Television has been given the rights only for a period of 15 years. “Usually films are sold outright. We were able to sell it at such a price for 15 years,” he said.
While the theatrical rights of the film are yet to be sold, it is believed that the Hindi rights alone could be sold for over Rs. 100 crore. “The negotiation for Tamil theatrical rights hasn’t even started yet. Post-production is in full swing. The Japanese and the Chinese rights will be sold separately,” he said. Filming was wrapped up last year with the exception of minor shots.
“Shankar and team will go to the U.S. to join the team that is working on post-production,” Mr. Mahalingam said.
