Maruti Dasari of Ee Rojullo, Bus Stop fame had successfully targeted a niche audience with his double entendres. Now he is banking on UV creations banner and actor Nani to reach a bigger segment of audience with Bhale Bhale Magadivoy .
“Bhale Bhale Magadivoy (BBM) is done; the release could be in September. The title is from the song in K. Balachander’s Maro Charitra . In my movie, the hero entertains, makes people happy and smile. Nani’s character is different; Lavanya Tripati also looks different as a dance school teacher. On the whole there are a few characters in the film. It is a simple story. There are emotional scenes and we exploited Nani’s talent to the maximum. I agree the word different is a regular word in film terminology but once the trailer is out, you will know how different it is,” says Maruti.
Ask him how he impressed the producers with BBM and he says, “If we do not have stuff and we do the same kind of films, no one will be impressed. Ee Rojullo, Premakatha, Bus Stop, Kotha Janta ..all had different storylines. While the first two were cult films, dealing with problems of youth and the problems faced by parents, the last one was about people falling in love for selfish reasons. I made my first film with Rs. 50 lakh and reached a bigger segment without any known faces and it collected Rs. 10 crore plus.”
About BBM , he says, “ Bus Stop I am not saying this theme is extraordinary. Every person has a small flaw and people think they are not worthy of loving. Every person has a problem, limitation and we should not magnify it and complicate it. The flaw shouldn’t come in the way of love. This generation expects everyone to be flawless and if a small problem arises, couples are separating. If you leave a person for his small flaw, you are likely to fall into a bigger problem by marrying someone who could have a bigger flaw. Good or bad, relationships getting broken because of lack of maturity.”
Maruti says all his films are narrated entertainingly, he makes audience laugh but in the last 20 minutes he takes the viewers to an emotional high. The first half of BBM has a love story and next half has a family angle. He avers, “I have to do a film for UV, they were excited. I narrated it to Allu Aravind too and he said he’d join the team. After some discussions we felt Nani would be good for the story. Though he didn’t have a good market at that point of time, we felt he would do justice to the story. We needed a Brahmin girl, someone who is a dance teacher and innocent looking; so we chose Lavanya Tripati. I made the film as I visualised. I am capable of making it in one crore and also even in five crore but where I win is that I spend discreetly. I can make all kinds of films but this time I am out to show that if Maruti (me) gets a hero, how the film will shape up. This is just a small example.”
