Amul takes a dig at Pahlaj Nihalani, calls him ‘Ladta Pahlaj’

The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded in the movie.

June 09, 2016 02:34 pm | Updated December 04, 2021 10:56 pm IST - Mumbai

Udta Punjab censorship row has earned CBFC chief Pahlaj Nihalani the monikar of “Ladta Pahlaj” in the latest ad of Amul Co-operative Ltd, which is known for its funny takes on issues.

The recent commercial from the Indian dairy brand features caricatures based on the film’s characters — rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.

The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded in the movie.

“#Amul Topical: Film on drug menace runs into controversy,” Amul’s twitter page reads.

Udta Punjab , co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.

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