Option B: Facing Adversity, Building Resilience and Finding Joy
Authors: Sheryl Sandberg and Adam Grant
Price: ₹799
Publisher: WH Allen - Penguin Random House U.K.
Though the book is co-authored, it is written from Sheryl’s point of view to make it more relatable — she lost her husband unexpectedly in 2015. But the authors share a plan of action that is applicable to anyone going through any sort of tough time — relationship or work stress, job loss, or adulting troubles. It could even help someone who doesn’t know what to say to a friend that has just gone through an unthinkable tragedy. The authors have come together to bring you a framework that you can use not just when you’re going through a crisis, but even when times are good; to train your ‘resilience muscle’. They propose — taking the results of many interesting experiments — that resilience is something you can build over time, and with practice.
Building the Perfect Beast: What Really Happens in Brand Management
Author: Neil George, Omnikarma
Price: ₹1,700
Publisher: Power Publishers
Touted as the world’s first ‘brand management comic’, Building the Perfect Beast (BTPB) tells the story of assistant brand managers starting their careers at a fictional consumer goods company based in London, Golden Globe. It follows a particular team of trainees assigned to the company’s shampoo brand. This comic book counts among its varied influences: Dante Alighieri’s Divine Comedy, rock and roll music from the 1970s, and the real-life experiences of the author in the FMCG business. Before the start of each chapter, the author’s past and current colleagues share short but useful insights from their time in brand management.
