BRAND LINE
BRANDS:
Big brand, big bucks
With Season 3 under way, IPL's march to become India's biggest brand continues.. I t was an event conceived to reiterate India's economic superiority in the game of cricket and boy, has it been a success! The Indian Premier League (IPL) in three ...
BRANDS:
Brands under fire
Brands have managed to get over crises of reputation with tact, skill and hard work. It's not impossible for Toyota to do the same.. The Subhas Ghosal Foundation had brought out a book titled Brands Under Fire some time ago. I believe the time ...
BRANDS:
Reaching high as the mountains
For the launch of its range of jams, jellies and chutneys — From the Mountains — Nilgiri's gave its private labels all a makeover.. W hen this retail brand with 800 SKUs under its private label decided to expand the range, the ...
BRANDING:
Branding lessons from My Name is Khan
The movie uses a combination of attitudinal concepts anchored in a cultural environment.. M y Name is Khan (MNIK), the current buzz among people of all ages and social classes, has linkages with the concepts of consumer behaviour that are as ...
BRANDS:
Clicking through Bollywood
Internet majors explore brand integration with movies to engage with their audience.. There are long and tearful entreaties asking you to help them get united despite parental opposition, there are shorter accounts that narrate how making ...
BOOKS:
Light at the end of the `funnel'
It is time to spurn the concept of churn, declares Joseph Jaffe in Flip the Funnel: How to use existing customers to gain new ones (www.wiley.com). He urges companies to obsess on reducing churn to zero. "No person should ever have or need ...
NEW PRODUCTS & SERVICES:
Woody vistas
Alps Industries has launched Vista AC-4 premium laminate wooden flooring. It carries a manufacturer's warranty of 15 years against all manufacturing defects. Claimed to be capable of muffling sound due to the Silenzio material at the back of ...
NEW PRODUCTS & SERVICES:
Tech-intense
Birla Electricals has introduced a range of technology-led mixer grinders. The range comprises eight differently designed and specially customised models marketed under the brand Birla Lifestyle. Some of the key features of the new range ...
NEW PRODUCTS & SERVICES:
Bottom line
Himalaya has launched Gentle Baby Wipes with a hypoallergenic formula and natural ingredients such as aloe vera and Indian lotus. They are multi-purpose wipes that can be used on babies during nappy changes and other situations. They are ...
NEW PRODUCTS & SERVICES:
Power snack
Kellogg's Corn Flakes, the flagship brand of Kellogg India, has been launched in a Kpak format for Rs 10. It is available in three flavours of ‘Original and Best', ‘Real Honey', and ‘Real Strawberry'. Positioned as a snack ...
NEW PRODUCTS & SERVICES:
Dual action
Nivea has developed Pearl & Beauty, claimed to be the first beauty deodorant to make underarms smooth and beautiful. This deodorant reportedly uses hydrolysed pearls to keep skin smooth, soft and supple. The aerosol spray of 150 ml costs ...
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