As per the directive and deadline set by Telecom Regulatory Authority of India, mobile phone service providers such as Bharti Airtel, Idea cellular, Vodafone India, Reliance Communications and others have reduced national roaming tariff, with effect from Friday, by as high as 40 per cent in case of incoming calls.
Outgoing STD call tariffs have been reduced by 23 per cent and outgoing local calls by 20 per cent. “Outgoing local SMS rate has been reduced by up to 75 per cent and outgoing inter-circle SMS rate has been reduced up to 74 per cent,” Bharti Airtel said.