Over 300 representatives from 25 countries are expected to showcase their products and expertise in the water sector at an exhibition and conference to be held in Nandambakkam near here on January 7-9, 2010.

While the broad theme of the event is on water and waste water management, the exposition will also throw light on technological advancements in the fields of water harvesting, water conservation, irrigation, and desalination. Organised by EA Water, the exposition will take place at the Chennai Trade Centre. It is co-organised by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and supported by the Indian Environment Association (IEA), Indian Water Works Association (IWWA), Indian Desalination Association (IDA) and the Indian Environmental Association.

A training workshop on water reuse and recycle would also form part of the event, H. Subramaniam, vice-president of the EA Water, told reporters here on Tuesday.

Stating that there were enormous business opporutnities in the country's water industry, he said the water sector component accounted for 40 per cent to 50 per cent of projects under the Jawaharlal Nehru National Urban Renewal Mission. Bigger players such as Tatas and Hindustan Lever were looking at huge opportunities in the sector.