The Walt Disney Company (TWDC) on Tuesday said it has signed a multi-year deal with Sun Distribution Services (SDS) for allocating its channels in India.
SDS is a division of Kal Comm, part of Sun Network Group.
As per the agreement, SDS will distribute Disney Channel, Disney XD and Hungama TV, across multiple platforms including cable TV, Direct-to-Home (DTH) and IPTV, TWDC said in a statement.
The deal, which comes into effect from April 1, 2010, will take Disney’s television channels to over 70 million homes across the country, it added.
“Our agreement further consolidates the strong position of Disney Channel, Disney XD and Hungama TV across multiple platforms in the country and provides kids and families increased access to content anywhere and anytime,” TWDC India Managing Director Mahesh Samat said.