To introduce ready-to-eat and ready-to-cook products

Suguna Poultry Farm Ltd, a major maker of poultry and poultry-based products and the flagship company of the Coimbatore-based Suguna Group, plans to diversify into ready-to-eat and ready-to-cook products. It is also planning to produce feeds for aqua, cattle and pets.

The company will soon launch ready-to-eat and ready-to-cook products under the brand name Suguna Hombites and Suguna Anytime. These branded items will be available at all leading retail outlets. The company also planned to open 95 “Suguna Daily Fressh” retail outlets across Tamil Nadu, Kerala and Bangalore, according to B. Soundararajan, Chairman, Suguna Group.

In an interaction with The Hindu, Mr. Soundararajan said Suguna Poultry Farm had 25 feed mills, which, at present, where producing 17 lakh tonnes of poultry feed per annum. The company would be investing additional funds into these feeding mills to expand its capacity to produce other feeds for aqua, cattle and pets.

The group would be investing Rs.1,000 crore in the next five years for the proposed expansion plans and Suguna Poultry Farm would re-christen its name to Suguna Foods Limited, he added.

On the existing businesses, Mr. Soundararajan said the company had already been producing and marketing 50,000 tonnes of soyabean oil per annum in Nagpur under the brand name Mother's Delight. It had so far invested Rs.110 crore in this venture and recorded a turnover of Rs.300 crore per annum. Now, it planned to expand this business, he added.

The group's flagship Suguna Poultry Farm, had invested Rs.10 crore each in Sri Lanka and Bangladesh to set up feed mills and Rs.85 crore in a vaccine manufacturing facility for poultry in Hyderabad.

With these growth plans, Mr. Soundararajan hoped the Suguna Group would become a Rs.20,000-crore company in the next five years from the current Rs.4,200 crore. He said as per audited report for the fiscal 2010-11, the turnover of the group was Rs.3,719.41 crore.

For 2011-12, the turnover has reached to Rs.4,206.88 crore (unaudited).

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