To strengthen its position in the m-commerce domain, online marketplace Snapdeal today announced that it has acquired Letsgomo Labs, a mobility solutions company.
Founded by Manav Kamboj and Vikas Banga, the 76 member team of Letsgomo work across mobile technologies, design and strategy; consults businesses right from building mobile strategies to conceptualization of applications and mobile sites to implementation and hosting. The company also works with e-commerce companies to help them strengthen mobile capabilities.
Speaking on the acquisition, Rohit Bansal, Co-Founder of Snapdeal said, “Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75% of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”
Manav Kamboj, Co-Founder, Letsgomo said, “We strongly believe that new age technology innovations will happen here. Mobile will continue to drive e-commerce in the country and how companies utilize this platform will be a key success determinant. We look forward to building world class mobile technology at Snapdeal and set new benchmarks for the industry in this space.”
With the acquisition, Letsgomo team, now a part of Snapdeal will further strengthen the organisation’s mobile technology capabilities. 75% of the orders on Snapdeal already come via mobile-based transactions. The the recent acquisitions of Martmobi and Freecharge, Snapdeal takes another step towards further strengthening its mobile platform.
