Servion Global Solutions, a specialist in customer interaction management domain, and Avaya India, a global provider of business collaboration and communications solutions, announced the signing of a direct partner agreement under the Avaya connect global channel partner programme.

Addressing presspersons here on Thursday, K. Balakrishnan, Managing Director and CEO, Servion said both companies would focus on verticals such as travel, entertainment, transportation, retail, healthcare and government which have been relatively slow to adopt customer interaction management solutions.

Customer experience, which was seamlessly delivering what customer expected, was targeted as a key differentiator to drive faster adoption among these verticals, Mr. Balakrishnan said.

According to Jangoo Dalal, President, Avaya India, the changing market scenario from call centre to contact centre and to context centre would allow Avaya and Servion to focus on customers from a different perspective by delivering contextual and deliberate customer experience, enhancing the service level and paving the way for a sharp acquisition and retention programme.

Servion, through its customer interaction management solutions, helps organisations design and deliver superior experience for their customers.

Keywords: ServionAvaya