Samsung eyes 41% share in premium TV segment
Samsung India will end the year with a market share of 41% in the premium TV segment from 30%, said a company official. Unveiling ‘The Frame’, an innovative lifestyle TV that transforms from a television into a work of art, Piyush Kunnapallil, general manager, said: “For the last 12 years, we have been maintaining leadership position in the overall television market segment with 30%. In the premium TV segment, we have 37% and we hope to attain 41% through innovation and differentiation.”
Mr. Kunnapallil said there was a growing tendency among consumers to upgrade to large screen televisions above 40 inches. In Tamil Nadu, it was 54% against 40-45% nationwide. Most of the growth came from non-metros, accounting for 25-30%, he said.
“We have a wide spectrum of televisions. We are not discontinuing any of the models. TV will continue to be the important segment for us,” he said.
Explaining the features of The Frame TV, he said it offered UHD picture quality. It comes in two models – 55 inches at ₹2.75 lakh and 65 inches at ₹4 lakh respectively.
