Polaris India Pvt. Limited, a wholly-owned subsidiary of $1.99-billion Polaris Industries of the U.S., a major in off-road and multi-terrain vehicles has entered the Chennai market. The company has tied-up with MPL Adventure Sports Vehicles Pvt. Ltd. for marketing these vehicles in Tamil Nadu. Prices of these vehicles range from Rs.2.84 lakh to Rs.25 lakh depending on the nature and size of the vehicle.
Addressing a press conference here on Friday, Pankaj Dubey, Managing Director, Polaris India, said the company was launching its flagship products, including ATVs, Polaris Ranger RZR side-by-side vehicles and snowmobiles in India. He hoped that there would be more demand for these vehicles in Tamil Nadu for various activities such as farming, sports, lifeguard in the beaches, in factories, in construction sites and tourism. Polaris and MPL were in talks with the Tamil Nadu Government to sell these vehicles to the State lifeguard team, he added.
Mr. Dubey said the vehicles were being imported from the U.S. as a CBU (completely built unit). In India, the company had tied-up with L&T for the vehicle's technical and engineering aspect and with TCS for information systems.
S. Ravindranathan, Director of MPL Adventure Sport Vehicles, said that his company would break-even in three years from now. The company had invested Rs.1 crore for setting up the dealership. At present, the product lines launched in Chennai were Sportsman ATV (all terrain vehicles) and Polaris Ranger RZR Side by Side.
